- It is the number one source of business: Referrals are the number one source of business for Real Estate Agents.
- Stay in touch: 74% of clients will give a referral if you stay in touch.
- Obtain new buyers: 42% of new buyers come from a referral.
- Utilize Social Media: 75% of sellers find their real estate agent through social media.
- Have a digital presence: Most customers found their real estate agent online.
- Monday: Call new leads and those in your pipeline. Pipeline looking slow? Reach out to friends and family. Try keeping track of anniversaries and birthdays to reach out to people the week of exciting times.
- Tuesday: reach out to your industry and referral partners. Have more time? Attend a networking event, CE class, home tour, or community event.
- Wednesday: Check-in on clients that closed in the last year, and you are currently in a transaction. Ask for a referral!
- Thursday: Go live on social media! Use a strong call to action then reach out to friends and family via social media messaging.
- Friday: Reach out to past clients. Check-in on them, offer a free home analysis, and (of course) ask for a referral!
- Calling, emailing, texting, and social messaging
- Handwritten notes
- Lead generation follow up
- Door knocking
- FSBO prospecting
- Geo-Farming prospecting
- Offer annual real estate evaluations
- Attend networking events
- Host buyer & seller classes or events
- Run social media ads and campaigns
- Commit for 12 months
- Choose the right farm for you and your business
- Send postcards consistently
- Advertise in the community in other ways. (Run ads in the community publications, fund the community garage sale signage, etc.)
- Create a Facebook community page
- Host community events
- Target customers online with social media ads, Google Adwords, and email campaigns
- Doorknock
- Host mega open houses or closing parties for the homes you represent in the neighborhood.

